Fiat has been a brand that has been around for a while, though it has just recently entered back into the US market, thanks to its partnership with Chrysler Motors. And since the brand has been out of the US public's eye for so long, most people wondered just how would they fair when they were brought back? Perhaps, Fiat has learned a thing or two from the past as they have made certain that their new publicity is going to be very eye catching, and those that watch football on Monday nights, know exactly what this new tactic is that is going to cement the image of Fiat in people's minds. Their secret weapon is Jennifer Lopez. Yes, that Jennifer Lopez, former wife of Marc Anthony, singer, movie star, and now judge on 'American Idol'.
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